I started something new

For the first time in years, it’s not a digital product. No software. No tokens.

Hi,

Last year, I started something new.

For the first time in years, it’s not a digital product. No software. No tokens.

Still in sports though.

I combined two passions of mine: movement and beer.

At first, that doesn’t sound like it belongs together.

And that’s exactly the point.

We’re building non-alcoholic beer with functionality — designed as a better-for-you option after training.

It’s called kamo.

The idea is simple:

Celebrate the effort without compromising tomorrow.

The first year has been intense, humbling, and full of lessons. From brewing in Bavaria to building community through challenges and real-world events.

I’ll share more soon —

how we started,

how it’s going,

and what I’ve learned moving from digital products into something physical, cultural, and tangible.

More soon.

Chris